StockMarketWire.com - Online personal health and well-being services specialist Fitbug has signed a three-year alliance agreement with a major US health insurer to support a strategic new programme.
The agreement accredits Fitbug as a supplier of services to an innovative new programme due to launch mid-year 2012.
Contractual terms do not allow Fitbug to disclose details of this strategically important programme ahead of its launch, however due to its competitive positioning and rich functionality, Fitbug is well placed to play a major part in this initiative.
Chief executive Paul Landau said: "There is growing recognition that 'connected health', where devices are integrated with web based technology, is playing an increasingly important role in the way that people take control of their health.
"This alliance agreement is further strong endorsement of Fitbug's proven capability in this area and the potential opportunity for the business in the US.
"We are excited by the opportunity to work with a business of such scale, expertise and stature in the US health landscape."
At 8:45am: (LON:FITB) share price was 0p at 2.25p
Story provided by StockMarketWire.com
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