Red Leg has been wholly developed by the Blavod team to meet the demand for a premium spiced rum, which is one of the fastest growing sectors in the UK drinks market.
Its taste, positioning and brand proposition has been carefully designed to attract the 25-30-year-old age bracket, who are increasingly choosing rum in pubs and busy bars.
Executive chairman Don Goulding said: "We believe that Red Leg is well positioned to take advantage of this fast growing category of spirits, having had positive feedback during the consumer research carried out in England and Scotland.
"Our research identified that Red Leg was consistently rated as the preferred rum against the current market leaders.
"The first orders have been received and we have had positive responses from our major customers. We are confident that this wholly owned brand will be a valuable addition to our range of our premium drink products."
At 8:24am: [LON:BES] Blavod Extreme Spirits share price was 0p at 1p
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