- WPP has acquired all the assets of EffectiveUI, a leading user experience agency that designs and develops custom web, mobile, desktop and touch-enabled applications.

EffectiveUI - which specialises in customer insight and user-centred design and development - has helped companies such as AAA, American Greetings, Boeing, National Geographic, Navy Federal Credit Union, CenturyLink and TIAA-CREF improve digital interactions with customers.

EffectiveUI's unaudited revenues for the year to the end of December were $20.8m, with gross assets at the same date of $6m.

At 2:08pm: [LON:WPP] WPP Group share price was -6.75p at 866.75p

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