StockMarketWire.com - The National Basketball Association (NBA) and digital sports media group PERFORM today announced the launch of NBA.de, the new look official online destination for NBA fans in Germany. The site, which will be hosted in a dedicated section within the PERFORM owned Spox.com, will stream one LIVE game per week free and will also feature a range of multimedia content including videos and highlights and real-time statistics.
NBA.de will offer an array of digital content including a weekly game streamed live throughout the regular-season, Playoffs and Conference Finals. Fans will also be able to watch daily highlights from NBA games, as well as keep updated through exclusive editorial produced by the spox.com editorial team of expert NBA writers.
"As the leading sports portal in Germany, Spox is the ideal partner to launch a new online destination for our NBA fans in Germany," said Dan Markham, Vice President Media Distribution and Emerging Markets. "Following NBA Europe Live 2012 in Berlin and the homecoming of Dirk Nowitzki - a true sporting icon in Germany - the timing could not be better to launch a fully localized digital destination for fans."
As part of the NBA's leading global presence on social media, fans in Germany can also follow the NBA through the official Facebook page, NBA Deutschland, and Twitter feed @NBA_de, with updates from spox.com basketball staff writers.
Oliver Slipper, Joint CEO, PERFORM said of the partnership "This agreement with the NBA underlines PERFORM's credentials as a key partner to major sports federations looking to bring their sports to new, digital audiences. We are delighted to form this multiyear relationship with the NBA in a key European territory for them."
At 11:15am: [LON:PER] share price was -4.75p at 377.75p
Story provided by StockMarketWire.com
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