Dominos Pizza makes solid start to the year
Despite the disruptive impact of the snow early in the quarter, like-for-like sales in the UK in 670 mature stores increased by 6.6% (2012: 4.1% in 615 mature stores) thanks to sales of new products such as the Domino's Hot Dog Stuffed Crust, a successful short-term price led promotion and some weaker comparative figures due to warmer weather last year.
In addition, like-for-like sales, in Euros, in the Republic of Ireland have been resilient throughout the period and rose by 8.1% (2012: 1.5%).
The growth in e-commerce continues apace with 61.9% of all UK delivered sales (2012: 49.8% of UK delivered sales) coming via the internet. Sales taken through all online platforms were up 38.4% to £82.4m (2012: £59.5m) and, of this, 25.2% was taken through a mobile device (2012: 16.4%).
During the period, seven new stores (2012: six) were opened - five in the UK and two in Germany - and with a large number of locations in the pipeline, the Company aims to open 60 new stores in the UK and 18 in Germany this year.
The expansion in Germany continues to progress well and the Company is already seeing some very successful stores, especially among our fledgling franchised community. Like-for-like sales, in Euros, in the six mature stores (2012: two mature stores) are showing encouraging progress from a low base and are up 40.3% in the period (2012: 3.7%). High performing UK franchisees are continuing to lead the way in the German expansion, with the first German franchisee about to come on board. The Company continues to roll out corporate stores too and there are plans in place to accelerate the training programme needed to deliver store managers in the required numbers. Plans for a new commissary in North Rhine Westphalia are also moving forward and it is anticipated that this will be open in Quarter Four this year.
The Swiss market is also undergoing radical change. An intense programme of staff retraining, improved menu development and the new marketing initiatives are already paying off with the stores showing good growth over recent months. Like-for-like sales, in Swiss Francs, in the 10 mature stores are up 9.3% for the period. As planned, two stores have been closed as part of the overhaul of the estate and plans are well underway for the store refit and relocation programme this year.
Lance Batchelor, CEO, commented: "Domino's continues to show that there are still significant opportunities in our core UK and Republic of Ireland markets as well as the new territories of Germany and Switzerland, and we are in a great position to seize those opportunities.
"New product launches, a relentless focus on service, industry leading digital and online technology, an ever growing marketing budget, and a healthy pipeline of new sites are just some of the ways we continue to drive this terrific business forward.
"We know that the ongoing economic pressures are leading to a tough trading environment and we have extremely tough comps in the second quarter to overcome as well as food cost increases coming through during the year, but, with first class franchisees and a strong head office team, I expect, at this early stage in the year, that trading will be in line with market expectations for 2013."
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