- Sports nutrition business Science in Sport said it had expanded into the Chinese market.

The company said it had launched an online store on Alibaba's TMall Global Store, a large cross-border B2C platform.

It launched the online store on 15 October with 27 products

'We are excited to be launching online in the world's largest e-commerce market,' chief executive Stephen Moon said.

'Through TMall we now have access to one of the fastest growing markets in a low risk way.'

'It extends our reach to an enormous, young consumer base where fitness is a priority and is being promoted by the Chinese government.'

Story provided by