StockMarketWire.com - Online fashion retailer Boohoo said the Committee of Advertising Practice confirmed it had closed its probe into whether the company's time-limited promotions had broke advertising rules.

The Committee of Advertising Practice decided against pursuing further action against Boohoo after it had pledged to continue to review its promotional offers to remain compliant with regulations.

Boohoo said that it had been in correspondence with the Committee of Advertising Practice and the Advertising Standards Authority after media reports accused the retailer of misleading customers by putting false pressure them to buy quickly.

'CAP (The Committee of Advertising Practice) has requested that the Company take its guidance on board, the company said.

'The Company has confirmed that it will do so and will continue to review its promotional offers so that they comply with applicable regulations. CAP has confirmed that this matter is closed and there will be no further action.' At 8:45am: [LON:BOO] Boohoo.com Plc share price was -0.47p at 181.53p



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