StockMarketWire.com - Supermarket chain Morrisons said it grew sales by 4.0% during the Christmas trading period, while keeping prices the same on-year.

Total sales grew by 4.0% for the nine weeks through to January, while like-for-like sales excluding fuel grew 3.6%.

Wholesale contributed 3.0% growth to the like-for-like figure, with retail contributing a more modest 0.6%.

'As has been widely reported, there was a change in consumer behaviour during the period,' Morrison's said, referring to a weakening of consumer confidence.

'Morrisons performed well, sustaining a strong offer and trading the business hard for customers,' it added.

'We were again more competitive, with the price of our basket of key Christmas items the same as last year.'

Chief executive David Potts said the company had now posted like-for-like sales growth over four consecutive Christmas periods.

The company said its expectations for the 2019 financial year remained unchanged.



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