- Marketing technology company Mporium Group said it had signed a strategic collaboration agreement with claims management specialist Allay.

The company said it would be an exclusive supplier to Allay of customer acquisition and lead generation, via digital platforms for breaches of consumer regulation.

The collaboration was expected to deliver revenue and Ebitda 'several orders of magnitude greater than that achieved by the company to date', Mporium said.

Consequently, Mporium said it expected to be profitable and cash positive in the year ended 31 December, 2019.

In consideration for the grant of exclusivity under the Allay agreement, said it would initially issue and allot 211.3m new share to Allay for nil consideration.

'This is a transformational deal for Mporium, and we are delighted that our relationship with Allay will deepen through this strategic partnership,' chief executive Nelius De Groot said.

'The partnership is a key milestone for us, both strategically and financially, and validates the attractiveness of Mporium's overall offering.'

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