- Online women's fashion retailer Sosandar said it expected to more than triple its annual revenue, though still book a loss.

Revenue for the year through March was seen rising to £4.44m, which the company said was 'comfortably in line' with market expectations.

New customers were expected to rise 131% to 46,914, with the average order value rising 10% to £103.19.

Gross margin was expected to rise to 55%, up 558 basis points on-year, which Sosandar said reflected continued strong demand for product and buying efficiencies.

On the cost side, however, the company said it made a £260k investment in stock at the end of the fourth quarter to fulfil peak demand going into the first quarter of the new financial year.

'Sosandar has continued to trade strongly in the fourth quarter with the emphasis on full price sales and the loss for the year is expected to be in line with market expectations,' the company said.

'The company has made substantial financial and operational progress during the year, driven by both a popular and growing product range and the continued success of its content and data driven marketing strategy.'

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