- Marketing technology Eagle Eye said it was partnering with News America Marketing to deliver brand messages and incentives to US, Canadian shoppers.

Under the agreement, both parties would collaborate to provide 'personalized digital and analogue advertising and incentives in real time to shoppers in the North American region,' the company said.

The Eagle Eye AIR marketing technology platform would enable News Marketing America to offer an 'integrated digital connection to consumers and provide an innovative solutions suite to its extensive retailer network and brand clients,' it added.

'This agreement with News America Marketing represents an exciting new opportunity to introduce next-generation marketing solutions in North America with a partner that has a great product portfolio and an extensive client base,' said Tim Mason, CEO of Eagle Eye. 'Together, Eagle Eye and NAM will be able to offer market-leading promotions programming, capable of delivering data-driven, personalized offers and messages to digitally-connected consumers in real time.'

At 10:02am: [LON:EYE] Eagle Eye Solutions Group Plc share price was +10.5p at 162p

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