StockMarketWire.com - Ford Motor Company will expand and enhance its Lincoln brand line-up with seven all-new or significantly refreshed vehicles in the next four years.

The firm says this is part of an aggressive growth plan focused on standout product design, class-leading technology and new powertrains - all aimed at competing with Cadillac and Lexus in North America.

Ford will end production of Mercury vehicles in the fourth quarter of this year and devote its financial, product development, production and marketing, sales and service resources toward growing its core Ford brand while enhancing the Lincoln brand. Ford's president of The Americas, Mark Fields, said: "We have made tremendous progress on profitably growing the Ford brand during the past few years.

"Now it is time to do the same for Lincoln."


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