- Digital shoppers are more likely to spend more on gifts than last year, new research from Elastic Path Software claims.

The digital commerce specialist's paper - 'Virtual Goods Mean Real Money This Holiday' - says that 30% of digital shoppers plan to spend more on gifts this year than last year as compared to only 15% of traditional gift buyers.

It also says that those purchasing digital goods have bigger budgets - $440 on average, which is 40% more than their non-digital counterparts.

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