StockMarketWire.com - International entertainment group Entertainment One has agreed to acquire the brand and licensing agency, Art Impressions.

eOne says this marks a major step in the development of its brand licensing operation.

Art Impressions specialises in brand management and brand creation across a range of demographics, from children to adults. Launched in 1992 in California, Art Impressions created and manages the popular teen lifestyle brands So So Happy and Skelanimals. So So Happy has secured 60 licensees and rolled out successful marketing and merchandising campaigns, and Skeleanimals has experienced similar success, known for its innovative marketing and social media campaigns.

eOne says the agreement to acquire Art Impressions builds upon the the company's licensing presence in the US, with eOne having launched Peppa Pig on NickJr in 2010, and subsequently securing licensing and merchandising partnerships, including Fisher Price, Scholastic and Evy.

Chief executive Darren Throop said: "This is a significant step for our licensing business. This combination provides a further platform for growth with our media rights business providing our partners the opportunity to exploit content and brands at the highest levels across all markets."


At 8:43am: [LON:ETO] share price was +7p at 185p



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