StockMarketWire.com - Next Fifteen Communications has acquired a 75% stake in Morar, an international market research consultancy based in London, which measures and advises on brand performance.

Initial consideration is £1.35m in cash with a further payment expected to be approximately £0.45m in February 2015 dependent on Morar's normalised profit before tax for the twelve months to 31 January 2015.

Deferred consideration is payable in 2018 dependent upon the performances of Morar for the financial years to January 2017 and 2018, Any deferred consideration that may become payable may be satisfied in cash or up to 25% in new Next 15 ordinary shares, at the option of Next 15.

The remaining 25% stake in Morar will be acquired by Next 15 in 2020 for a consideration dependent upon the performances of Morar for the financial years to January 2019 and 2020.

The acquisition is expected to be immediately earnings enhancing for the Group.






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