- Carlsberg is to participate in Minds + Machines' .beer Pioneer programme.

After extensive consultation with Minds + Machines, Carlsberg has secured over 150 .beer domains, in a portfolio that includes their most popular brands such as,, and, as well as a variety of generic premium .beer names for use in future marketing projects and campaigns. Carlsberg's decision to join the Minds + Machines Pioneer programme, a programme which develops the unique Internet marketing potential of new top-level domains like .beer, .surf, .london, .garden, .yoga, .fit and .fashion, illustrates how brands can use premium domains such as, to project and expand their marketing reach.

At 1:06pm: [LON:MMX] Minds Machines Group Limited Ord Npv share price was +0.15p at 7.75p

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