- XLMedia has acquired mobile performance marketing platform ClicksMob Inc for total consideration of $5.1m, payable in cash.

The deal was via Dau-Up, XLMedia's mobile marketing subsidiary.

The acquisition was expected to complete during Q1 2017 and was expected to be earnings accretive in the current financial year.

ClicksMob generated unaudited revenues of $16.3m and profit before tax of $0.3m for year ended 31 December 2016.

As part of the transaction Dau-Up will acquire ClicksMob's proprietary technologies such as audience matching, engine optimization and fraud fighting tools which will be integrated with Dau-Up's own technology.

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