- Huntsworth, the healthcare communications and public relations group, has acquired the entire share capital of The Creative Engagement Group from funds managed by LDC (Managers) Limited and certain members of TCEG's management for total consideration of £24.7m.

TCEG is a collection of three creative agencies - WRG, The Moment and Just Communicate - that provide experiential marketing primarily through events and digital marketing, including virtual and augmented reality, predominantly to healthcare clients.

Huntsworth said the addition of TCEG would strengthen further the group's ability to provide high quality digital creativity to its clients, and allow TCEG to benefit from access to the group's existing healthcare clients, especially in the US where there was significant opportunity for TCEG to increase its market share.

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