- AudioBoom said had become the first podcast network to receive accredited membership to the Internet Advertising Bureau, a UK trade association for digital advertising, representing the UK's leading brands, media owners and agencies.

AudioBoom joined IAB USA in May of this year. As a result, AudioBoom will gain access to and consult with IAB UK's steering and advisory groups that create industry best practices, educational guides and research.

Partners within the IAB Member Directory include: Spotify; Deezer; Soundcloud; Bauer Media Group, a European-based media company; DAX, the digital audio exchange, and RadioWorks, the independent radio advertising specialist. IAB UK currently has over 1,200 members comprising of 850 brands, five agency groups and several independents, media owners, publishers and ad tech businesses.

Chief executive Rob Proctor said: 'Being officially accredited by IAB in the UK - and the United States earlier this year - is a significant milestone for AudioBoom as we look to further increase our audio inventory and advertising fill rates.

'This illustrates our reach into international markets and our commitment to be a leader in setting the podcast agenda. 'Podcast advertising is an engaging and cost-effective way for brands to target audiences.

'AudioBoom is committed to helping shape the metrics and research around podcast advertising and look forward to working internationally with the IAB to achieve this clarity for brands and agencies.'

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