StockMarketWire.com - Independent direct carrier billing company Boku has signed a new agreement with EE.

The agreement relates to the addition of carrier billing to EE's online accessories store, giving customers the opportunity to pay for accessories from the EE marketplace using their EE phone account.

Boku said that while the purchase of physical goods using carrier billing was normally prohibited in Europe, it was authorised by the FCA as an e-money issuer and this provided a way for carriers and merchants to offer consumers a legal way to purchase physical goods and charge it to their phone.

It said this would allow EE to further realise the potential of the EE store, with customers purchasing goods such as phone cases or headphones through Boku's direct carrier billing platform.

Boku chief executive Jon Prideaux said: 'In Europe carrier billing is ordinarily restricted to digital goods, but Boku, through its investment in its e-money programme is delighted to launch this service which allows EE customers to buy physical goods and accessories at the EE store.'




At 8:10am: [LON:BOKU] Boku Inc. Ord Usd0.0001 Di Reg S share price was 0p at 75.5p



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