- Technology company investor Mercia Technologies said its direct investment, VirtTrade, has secured a partnership with Formula 1.

The pact involved joining the racing organisation's roster of digital initiatives, aimed at providing new methods for fan engagement in the sport, Mercia said.

VirtTrade was a developer and publisher of digital trading cards and worked with licensors to create high-quality engagement apps for fans.

This Formula 1 partnership followed the recent agreement of a three-year collaboration with Valiant Comics to develop a digital collectibles app, based on the company's characters and titles.

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