- Imperial brands said Friday it would consider 'further appropriate actions' in the wake of the US Food and Drug Administration's plan to tackle underage vaping.

The FDA revealed Thursday plans to ban most flavored e-cigarettes to age-restricted stores and potential bans on menthol cigarettes and flavored cigars.

The tobacco company claimed it already used effective age verification for online sales of vapour products at, where it offered online sales for its blu product range, and touted further measures were in the works to combat underage vaping.

'We are developing a connected version of myblu with device locking technology and are greatly encouraged by Commissioner Gottlieb's comment on a process to accelerate development and review of vapour products with child protection features,' Imperial brands said.

The company said that the FDA's proposals concerning a possible ban on menthol cigarettes and flavoured cigars, would need to be supported by the relevant science and other evidence, which would 'likely to require a multi-year process.'

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