StockMarketWire.com - Fashion retailer SuperDry issued yet another profit warning, blaming a continuation of unseasonably warm weather crimping demand for jackets and sweats.

The company booked a jump in first-half pre-tax profit to £26.4m, up from £9.1m on-year, though the rise reflected the 'fair-value movement on forward exchange contracts'.

Underlying profit slumped 49.0% to £12.9m, even as revenue rose 3.1% to £414.6m.

SuperDry held its interim dividend steady at 9.3p.

'Unseasonably warm weather has continued through November and into December-- Superdry's two biggest trading months in the year -- across all of our key markets,' the company said.

Poor recent sales had resulted in an adverse profit impact of around £11m in November and the company said it expected a potentially similar profit impact in December if trading conditions did not improve.

'Given Superdry's reliance on cold weather related product continues and a lack of innovation in some of its core categories, sales have remained under pressure despite a strong performance in the Black Friday week.'

'There is still considerable uncertainty in terms of the weather outlook, the changing shape of consumer behaviour in the peak trading period and the impact of wider economic and political uncertainty,'SuperDry said.

Underlying profit for the full year was now expected in a range of £55m to £70m.






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