- British American Tobacco announced a major management shake-up as it presses ahead with its transformation plan.

The company created two new division New Categories and Digital and Information. It appointed Paul Lageweg as Director of New Categories and Marina Bellini as Director of Digital and Information.

As part of the management shakeup, the company eliminated the roles of Chief Operating Officer and Group Business Development Director, and confirmed all four regions (USA, Europe and North Africa, Asia-Pacific and Middle East and Americas and Sub-Saharan Africa) would report directly to the CEO.

Tadeu Marocco, currently Regional Director, Europe and North Africa, would take up the new role as Director of Group Transformation from 1 January, the company said.

Tadeu Marocco would be succeeded by Johan Vandermeulen, currently Regional Director, Asia-Pacific and Middle East. While Guy Meldrum, Area Director for the Australasia Area would succeed Johan Vandermeulen as Regional Director of Asia-Pacific and Middle East.

Naresh Sethi, currently Group Business Development Director, would leave the company at the end of the second quarter 2019 having handed over responsibility at Board level for IT to Marina Bellini and for Global Business Services and his other areas of responsibility to Tadeu Marocco, the company confirmed.

'We have an established and successful strategy to transform our business and the new roles we are announcing today will enable us to execute this strategy better and faster. Naresh and Giovanni have been instrumental in the success of our transformation to date and I would like to thank them both for their leadership and significant contributions to the Group and wish them all the best for the future,' said CEO, Nicandro Durante.

At 9:57am: [LON:BATS] British American Tobacco PLC share price was -45.75p at 2655.75p

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