- Strix Group launched Monday its 'Aqua Optima' water filter recycling initiative in partnership with TerraCycle.

TerraCycle collected and repurposed hard-to recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts, the company said.

This initiative would allow consumers of Aqua Optima filtration systems to recycle their products from home or at hundreds of TerraCycle collecting locations across the UK, the company said.

'We are delighted to be working alongside TerraCycle on this recycling initiative, an important offering for our customers. Along with consumers becoming more aware of sustainable living and their reduction of waste, we feel it is important for our products to support changing lifestyles and, most importantly, be environmentally friendly,' said Mark Bartlett, CEO of Strix Group. At 9:45am: [LON:KETL] Strix Group Plc share price was +4.1p at 134.1p

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