StockMarketWire.com - Management software supplier Sopheon said it was partnering with global confectioner Hershey Company to support digital transformation of its product innovation portfolios.

Sopheon said it would help Hershey integrate knowledge discovery, insights and learning for better understanding and decision making in response to business opportunities and challenges.

'We are thrilled to be working with one of the world's most legendary consumer packaged goods brands in Hershey,' said chief executive Andy Michuda.

'Sopheon has helped dozens of food and consumer goods companies harness the right data and right technology to identify and seize growth opportunities, and we are excited to help drive the same results for The Hershey Company.'


At 8:04am: [LON:SPE] Sopheon PLC share price was +115p at 1365p



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