- Online gaming company 888 said Monday it had acquired BetBright's sports betting platform for £15m in a bid to strengthen 888Sport.

BetBright's sportsbook into the group would give 888 complete ownership over its technology and product development across four key online betting verticals: Casino, Sport, Poker and Bingo.

The company expected the transaction would enhance the group's long-term prospects in the global Sports betting market by enabling '888 to fully leverage its marketing and analytics capabilities, scale and unique expertise.'

The company said, it would begin the integration process of BetBright's technology into 888 'as soon as practically feasible'. 'The Group aims to begin a phased and market-by-market roll out of its proprietary sports book solution once integration is completed'.

The transaction 'gives the group the missing piece in our proprietary product and technology portfolio and will enable 888 to own proprietary, end-to-end solutions across the four major online gaming verticals,' said Itai Pazner, Chief Executive of 888.

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