- Dev Clever, a consumer experiences developer, said Wednesday it had signed a 3-year commercial partnership agreement with Eagle Eye Solutions.

Eagle Eye, a leading SaaS technology company, created digital connections 'enabling personalised, real-time marketing through coupons, loyalty, apps, subscriptions and gift services,' the company said.

The commercial partnership agreement enabled Dev Clever's gamification products, through its engage platform, to deliver rewards that 'can be redeemed at the point of sale and be measured in real-time using Eagle Eye's AIR platform,' the company said.

'This ability enables marketers to become data driven and digitally enabled and optimise campaign performance in real time. Both parties' customers will benefit from access to additional tools and functionality,' it added.

The integration would also allow Dev Clever's existing brand base the opportunity to expand their campaign reach through Eagle Eye's operator network.

At 9:30am: [LON:DEV] share price was -1.13p at 10.88p

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