- Attraqt Group said it had teamed up with French-based AI-driven e-commerce company Early Birds to bolster its offering to retailers.

Early Birds built personalization strategies at scale and was a specialist in using AI to deliver better conversions, improved operational efficiencies and ultimately more valuable experiences for retailers' customers, Attraqt said.

The partnership would provide Attraqt with further opportunities for 'commercial growth through the provision of a clear route to market in the French retail industry,' and provide its customers with access to an 'enhanced personalization solution,' the company said.

The partnership would also see Attraqt and Early Birds combine their e-commerce capabilities to offer retailers an enhanced personalization solution, the company said. 'The two companies will jointly pursue new business opportunities and each look to cross-sell their specialist capabilities to their customers.

'We're delighted that our partnership with Early Birds offers customers a rare opportunity to accelerate phenomenal shopper experiences in an omnichannel environment,' said John Raap, Chief Partner and Strategy Officer at Attraqt.

'This is a market dominated by vendors who tend to offer retailers an 'either/or' approach to expertise in search, merchandising and personalization.'

At 8:19am: [LON:ATQT] Attraqt Group Plc share price was +0.5p at 27.5p

Story provided by