- Cloud company Imimobile said it had launched its enterprise cloud communications platform on Salesforce AppExchange.

The move would enable businesses utilising the Salesforce Platform to 'rapidly launch and orchestrate two-way, trigger-based customer communications, across 10+ communication channels including SMS, WhatsApp, Apple Business Chat, In App and Push, amongst others,' the company said.

The IMIconnect for Salesforce App would augment the existing customer interaction capabilities of Salesforce Service Cloud, Sales Cloud, Commerce Cloud and Field Service Lightning to enable proactive customer engagement and reduce the cost of serving customers across touchpoints, the company added.

'Enterprises will be able to automate communications, such as order and delivery notifications for retailers, engineer appointment bookings for utility providers and customer welcome journeys for mobile operators, among many others, with ease of integration into Salesforce.'

Story provided by