- Gfinity entered into a partnership with TRUXTUN Capital, to be the primary consulting and programme management partner for the inaugural Esports Wega World Cup.

The esports world cup would include a number of popular games and culminate alongside the 2022 FIFA World Cup finals. But at this stage, no specific games have been selected for the inaugural Esports Wega World Cup, the company said.

Under the terms of the contract, Gfinity would be responsible for the planning and design of both the online and offline formats, utilising its proprietary technology platform, managing the commercial and media rights, advising on the marketing and content strategy and engaging any necessary third

Gfinity's initial mandate was to design and develop a global online and offline tournament format which is targeted to kick off in early 2020. In addition, the company would plan and deliver a launch event to be held before the end of this year, alongside planning an annual esports festival.

'To have been chosen as the global strategic partner and a consultant to help deliver this bold and ambitious project is another big step forward for Gfinity,' the company said.

'As the project progresses, we are well placed to expand our mandate to provide additional services in the lead up to 2022'.

At 10:03am: [LON:GFIN] Gfinity Plc share price was -0.11p at 3.88p

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