- Legal and professional services business Gordon Dadds announced it had changed the brand name of its legal businesses to 'Ince' following an internal review.

As part of the brand review, Ince Gordon Dadds' London-based private client and family practice would now be known as 'Gordon Dadds', and the practice would move to a new office location in West London in June, in a bid to better serve its existing client base.

Following its rebrand from Metcalfes Solicitors to Ince Metcalfes in April, the Bristol-based firm acquired by the Gordon Dadds Group last year, would will retain its name, the company said.

The new names were the next logical step for the legal practice following the successful merger between Ince & Co and Gordon Dadds on 31 December 2018, the company said.

'The new brand represents the culmination of the business's strategy of acquisition and integration that will have grown revenues to over £100 million in the coming year,' the company said.

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