- WideCells said that its Iconic Labs new media business had agreed in principle and commenced work on a consulting and marketing services engagement with a 'UK-based financial services business'.

The engagement was on a long-term retainer basis, with initial revenues over the first year expected to exceed £1m, with the potential for material increases.

'Not only is the project an interesting one, which will enable the team to fully utilise their skills and experience to transform the customer acquisition and interaction for the client,' chief executive David Sefton said.

'But from a company perspective, an engagement worth in excess of £1m will bring financial stability.'

'The importance of this cannot be underestimated.'

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