- Advertising company S4Capital said its MediaMonks unit had agreed to acquire Australian marketing company BizTech, for an undisclosed sum

S4Capital said the deal would further strengthen MediaMonks' marketing cloud expertise.

Melbourne-based BizTech reported revenues of around A$15m and employed more than 90 people in Melbourne, Sydney, Toronto, Moscow and Astana.

'The merger will establish a footprint for MediaMonks particularly in Australia and Canada, marking another milestone in the company's global expansion,' S4Capital said.

The company already operated in Canada, Australia, and New Zealand through MightyHive.

But S4Capital said it would now gain a fully integrated content and programmatic operation in Australia and Canada on which to build, as well as a global centre of expertise in customer experience and Adobe capabilities.

The deal would funded from the company's cash resources and the consideration would be payable in cash and ordinary shares of S4 Capital on a 50-50 basis. Story provided by