StockMarketWire.com - Advertising company S4Capital said it had acquired Dutch marketing company IMA, for an undisclosed sum.

IMA would be merged with S4Capital's digital content arm MediaMonks.

'The merger further strengthens MediaMonks' digital marketing expertise and ability to reach new customers, with engaging content across the full range of digital channels,' S4Capital said.

IMA had 85 digital experts and was 'at the forefront of realising and harnessing the power of international influencers', it added.

Chief executive Martin Sorrell said the deal was another example of S4Capital's focus on top-line growth.

'Influencer marketing is an important sub-set of the digital content marketing industry and is predicted to double in size over the next three years,' Sorrell said.



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