- British American Tobacco laid out plans to layoff around 2,300 workers, cutting over a fifth of senior roles in the company amid efforts to simply the business to boost growth in its portfolio of new categories such as vapour, tobacco heating products and oral tobacco.

‘The programme, which is planned to be substantially complete by January 2020, envisage a reduction of around 2,300 roles globally,’ the company said. ‘With the focus on simplification and removal of management layers, it is expected that over 20% of the senior roles in the organisation will be affected.’

As part of an efforts to reduce management layers, the company said it would create fewer larger more accountable business units; better leverage its global business services activities; and simplify all key business processes and ‘ways of working’.

‘As a result, BAT will be better placed to deliver on our target of generating £5 billion of revenues in New Categories by 2023/24,’ the company said.

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