- Audioboom, the global podcast company, has announced a partnership with global data and analytics company Nielsen which will allow Audioboom to access the Listener Buying Power Service from Nielsen Scarborough.

These detailed insights will be helpful for Audioboom Original shows, where enhanced metrics would be expected to amplify relevance and increase engagement for advertisers, which in turn should benefit Audioboom's gross margins and return on investment from its Audioboom Original Network.

The targeted information provided could, therefore, enable Audioboom to grow advertising revenues as the data provides an added value selling point when speaking to advertisers.

Stuart Last, chief operating officer of Audioboom commented:

'Our business is built around making podcasts accessible and profitable for podcasters and advertisers, and having insights available from Nielsen's Podcast Listener Buying Power Service will provide significant value for the advertisers and the talent that we work with.'

'We're looking forward to utilising the full potential of this data to allow our clients, advertisers, and agencies to maximise monetisation opportunities.'

At 8:11am: [LON:BOOM] Audioboom Group share price was 0p at 180p

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