- Sports Direct International claimed that Britain's competition regulator had published 'incorrect estimates' of its market share for sports-inspired casual apparel and footwear.

The company claimed the inaccuracies were included in the Competition and Market Authority's critical assessment of rival JD Sports Fashion's attempted takeover of Footasylum.

Sports Direct said the CMA's market share assessment would 'wrongly suggest' that Sports Direct would have a comparable share of supply to the merged parties.

'Sports Direct disagrees with these estimates as they substantially overstate its presence on each of the markets which are the subject of the CMA's investigation,' it added.

'Sports Direct does not have a meaningful, if any, presence in these markets for the reasons articulated by the CMA in the decision.'

'Sports Direct welcomes the opportunity for these percentages to be corrected during the course of the CMA's Phase II investigation.'

Chief executive Mike Ashley said: 'I have been watching this from the side lines to date and now having had the opportunity of considering the CMA decision, I would now welcome the opportunity to provide the CMA with the correct market data.'

'For example, our market share of Adidas Originals in Sports Direct is virtually zero.'

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