- Gifting and engagement group Appreciate said it had launched a digital multi-brand gift card with add-to-wallet capabilities.

Appreciate launched the technology in partnership with payments technology business CleverGift.

'The select digital gift card "completely reimagines" how gift cards should work, enabling people to send cards instantly and directly to family, friends or colleagues by email, SMS, Facebook Messenger or WhatsApp,' the company said.

'By enabling the recipient to check their balances at any time, the gift card also removes the age-old problem of people forgetting which gift cards they've used or what balance they have remaining,' it added.

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