- Tobacco giant British American Tobacco said its US business had acquired the nicotine pouch product assets of Dryft Sciences, a US-based modern oral nicotine product company.

The acquired products would be sold under the company’s global modern oral nicotine brand, VELO, boosting its offering from 4 to 28 product variants.

'The addition of Dryft to our US Velo brand is a major step forward, further enhancing our successful vaping and oral portfolio,' the company said in a note.

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