- Colgate-Palmolive Co has completed the purchase of the Sanex personal care brand from Unilever for €672m.

Sanex is a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe.

The agreement to purchase the Sanex brand was signed and announced in March 2011.

Colgate chairman, president and CEO Ian Cook said: “We are excited to move forward on this strategically important acquisition that will strengthen Colgate’s positions in the shower gel and deodorant categories in Europe and our overall personal care business in that region.”

Story provided by