- Creston founder and group chief executive Don Elgie will step down at the end of March to pursue a career of non-executive roles.

Chief operating officer and chief financial officer Barrie Brien, who had been with the group since 2004, will takeover as group CEO.

Elgie commented: "I am immensely proud of what we have achieved since the inception of the Group in 2001. We have built a group of truly excellent complementary businesses working together for our clients and in recent years the group has transformed itself into a leading player in the digital marketing industry.

"I am confident the business is positioned well for the future, particularly after Barrie and I have worked together to oversee the co-location strategy creating centralised thriving offices from London to New York sharing clients more than ever before. I know I will be leaving the Group in the best of hands with Barrie and the Executive team. I would like to thank all the incredible people and clients with whom I have worked and who have helped me build Creston into what it is today and what it will achieve in the future."

Brien said: "I am looking forward to taking the group on to its next stage of strategic evolution and growth. We have a wonderful list of clients for whom we produce award winning innovative work with a team of talented individuals and I will look to strengthen the Group offer behind a central client proposition that has brand strategy and insight consultancy at the core of its creative and digital marketing offer.

"It has been a pleasure working with Don over the last nine years, which has been a period of great development and change. Don will be missed by all of us at Creston and we appreciate everything that he has achieved since founding the business."

Chairman David Grigson added: "I am delighted that Barrie will be succeeding Don as CEO. He has been an integral part of Creston's growth and success over the years and has a deep knowledge of the Group's businesses and the industry. Most importantly, he has a clear vision and strategy for the next phase of the group's growth and development, which the Board is confident will benefit all of Creston's key stakeholders over the coming years.

"I would like to thank Don for his many years at the helm of the company he founded and for developing such an able successor in Barrie. I am confident that the group Don has built will be able to move forward under Barrie's leadership after a seamless and orderly handover at the year end." The search for a new CFO is currently under way.

At 8:20am: [LON:CRE] Creston PLC share price was +5.75p at 100.5p

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