StockMarketWire.com - Minds + Machines announced that since the release of its 2017 premium inventory for China in late June 2017, premium sales in excess of $3.4m were achieved in .vip, of which approximately $2.8m has closed in the last ten days. CEO Toby Hall commented: "We are building a strong, long-term, annuity based business with each of our regions now contributing well to the renewal revenue mix. "The exceptional renewal rates achieved in China in H1 are, in no small part, a direct result of the premium pricing policies introduced at the launch of the .vip TLD. "The significant interest we are now experiencing in our 2017 premium inventory allocation follows our recent Beijing approval and, we believe, lays down further foundations for strong recurring revenues in subsequent years from the region. "These latest sales also mean we are making excellent progress towards achieving management's top-line billing targets for China for the current year, with more than 60% of our 2017 China premium allocation now sold in recent weeks. "These sales, along with the launch of .boston in October, will however further accentuate the H2 weighted nature of our business as we now enter the main renewal seasons for our leading properties in Europe and the US." Story provided by StockMarketWire.com