- Mercia Technologies has made a direct investment into Voxpopme, a platform that provides video analytics for clients such as Microsoft, Tesco, Verizon and Accenture.

The investment is part of Mercia's growth strategy of investing in innovative, young technology companies from the UK regions, which have demonstrated their ability to expand internationally by securing a blue-chip international client base.

Mercia's investment of £1 million into the Birmingham-based technology company gives the group a direct equity holding of 12.3%. This capital follows on from an initial investment by Mercia's third party managed funds.

Voxpopme has scaled quickly, growing to 38 people with offices in Birmingham, Salt Lake City, Sydney and London, and this funding will support its further international growth plans, particularly in the US.

At 9:57am: [LON:MERC] Mercia Technologies Plc share price was 0p at 40p

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