- Advertising technology company RhythmOne said it had formed a partnership with location-driven insights group Place.

RhythmOne would offer Placed's clients with a new measurement solution that quantified the impact of digital and linear TV campaigns in driving consumers to retail stores.

It would integrate Placed's TV measurement solution, which leveraged in-store attribution data to match linear TV ad exposure with desktop, mobile, and connected TV ad exposures.

At 9:56am: [LON:RTHM] RhythmOne PLC share price was -1.9p at 178.1p

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