- Accesso Technology Group's extended its partnership Thursday with Merlin Entertainments to implement a combination of accesso's ticketing, queuing and guest experience solutions at The Bear Grylls Adventure in Birmingham, England.

Upon arrival and check-in, each guest would receive Accesso's technology renamed 'BearTag' loaded with their custom itinerary, guiding them through their chosen adventures with live messages and reservation notifications throughout their visit, the company said.

'As one of the largest attractions' operators in the world, Merlin Entertainments has a long history of delivering new and innovative experiences for its guests. We're thrilled to expand this relationship by offering The Bear Grylls Adventure a holistic technological ecosystem that drives operator revenue while bringing the guest experience to a new level,' said Paul Noland, CEO of Accesso.

At 10:35am: [LON:ACSO] Accesso Technology Group share price was +30p at 1250p

Story provided by