- Next Fifteen Communications Group said it had acquired US-based predictive analytics and data-marketing business Planning-Inc for up to £15m.

The deal included an initial payment of £6.3m, settled with £5.4m cash and the rest in Next 15 shares.

Planning-Inc would also be entitled to further payments based on earnings performance out to 2023.

For the year ended 31 December 2017, Planning-inc reported Ebit and pre-tax profit of £1.3m and gross assets of £2.7m.

'Next 15 believes marketing is a technology and data-driven activity,' chief executive Tim Dyson said.

'As a result we are committed to investing in these areas alongside the creative aspects of marketing.'

'Planning-inc's focus on using data science and analytics to inform and design great marketing programmes fits beautifully with our strategy.'

'We are excited to have them as a part of the group and believe they will work with a number of the agencies in the group.'

At 9:02am: [LON:NFC] Next Fifteen Communications Group PLC share price was +1p at 489p

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